| |
Great beef goes beautifully with full-bodied red wines, and it
seems that more and more Americans just can't resist a juicy
steak. Rib-eye, sirloin and filet mignon are the sizzling stars
of the latest dining trend. Over the past three years,
steakhouses have shown substantial expansion, bulging sales and
a meaty bottom line. Prior to 1993, however, beef consumption
was on the decline as health-conscious consumers eschewed red
meat.
It seemed as if the downward spiral would never end, but steak,
that traditional symbol of indulgence and success, is back in a
big way. The ultimate self-gratifying feast may not be a weekly
habit, but it is surely becoming a monthly one. According to the
National Cattleman's Beef Association, the volume in fine-dining
steakhouses has increased an unprecedented 22 percent between
1993 and 1995. This year alone, Americans are expected to
consume an average of 66.9 pounds of beef per person.
The steakhouse is a quintessential American institution evolving
from the taverns and chophouses of the 17th, 18th and early 19th
centuries. It came into its own in the post-Civil War era when
beef became an integral part of the American diet thanks to
improvements in refrigeration and transportation. After
Prohibition ended in 1933, steakhouses prospered. They were an
offshoot of the men's club and continue to appeal to male tastes
in both decor and service.
Classic steakhouse menus offer generous portions of what many
health-conscious diners would consider all the wrong foods:
prime beef, chops, lobster, fried potatoes and cheesecake.
So what's going on here? Some observers attribute the steak
stampede to the very baby boomers who led the fitness trend.
They have reached an age where they no longer want to be told
what to eat. This backlash is labeled "pleasure revenge" by
trend forecaster Faith Popcorn in her book Clicking. "We have
come to realize that even if we do everything right, terrible
things can still happen," she writes. "Since life isn't
necessarily fair and just ... it might make us feel better to
have those delicious, beer-battered onion rings." Or the
occasional porterhouse steak.
Tammy Firestone, director of marketing for Morton's of Chicago,
agrees. "People still care about nutrition and health. They
believe in exercise, but they've found a middle ground, and
they're saying, 'I want to treat myself.'"
Palate memories and a tradition of satisfying American appetites
are what steak is all about. Amid all the interest over the
latest culinary trends - East-West Fusion, New World Cuisine and
Tex-Mex - there seems to be a growing nostalgia for the
straight-forward and ingenuous American foods of yesteryear. The
steakhouse concept of providing hearty, generous fare is the
antithesis of the 1980s nouvelle cuisine trend that typically
showcased minuscule portions arranged on a pool of sauce. The
oversize dinner plate is the only legacy that has endured from
the era, only now, the plate comes laden to the rim with food.
Instead of firing up the grill, beef lovers are making
reservations at upscale steakhouses like Capital Grille,
Morton's of Chicago, Palm Restaurant of New York, Shula's Steak
House and Smith & Wollensky. The typical steakhouse
embellishments include cottage fries or hash browns, rich,
creamed spinach, plump asparagus spears drenched in hollandaise,
crispy fried onion rings and New York-style cheesecake - foods
that are also unlikely to be prepared at home.
Cooking beef at high temperatures gives it a crusty exterior and
a rare, juicy center, which is why steaks cooked properly in a
professional kitchen simply taste better than those grilled or
broiled at home. The intense heat of a restaurant grill (1,000
degrees or more) sears and caramelizes the surface of the meat
in a way the home grill cannot.
Only about 2 percent of all the beef produced in this country is
graded prime, and most of it is sold to top steakhouses, leaving
little available for the home cook. Unlike some of the leaner
cuts found in grocery stores, prime beef is marbled with thin
veins of fat, making it more juicy, flavorful, tender and
expensive.
Although most steakhouses age their beef, there is a lively
debate about the best aging process. Both dry and wet aging add
flavor and tenderness by allowing the enzymes to break down the
connective tissue in the meat, but the two processes impart
distinctly different flavors. Dry aging, in which fresh meat is
hung in cold lockers for an average of 21 days, is essential for
flavor. During aging, the connective tissues holding the muscle
deteriorates, increasing tenderness, and moisture evaporates,
resulting in a firmer texture and a more concentrated beef
flavor. Drying times vary from two to four weeks, depending on
the cut of meat and personal preferences. The practice of aging
meat in this manner - without packaging under controlled
temperatures, humidity and air flow to ensure flavor and
tenderness - is an expensive, time-consuming process, and the
end result is that there is less beef to sell.
Wet aging is accomplished simply by keeping the meat in Cryovac
bags at controlled temperatures. This method is becoming more
common as economics begin to favor slaughtering, butchering and
packaging beef where it is raised, and then shipping it directly
to restaurants. The moisture loss is not as great, and the meat
tends to be fresher tasting than does dry-aged. Some people
swear by the "nutty" taste of dry-aged beef; others don't like
it.
In an effort to serve consumers willing to splurge on the best
USDA prime beef, New York's 72-year-old, family-owned Palm
restaurant has opened 14 locations - from Miami to Los Angeles.
Pio Bozzi and John Ganzi, the entrepreneurs who founded Palm in
1926, specialized in cuisine from their native home of Parma,
Italy. According to Palm folklore, the partners wanted to call
the restaurant "Parma," but when they applied for a business
license the clerk heard "Palm" from the heavily accented men.
Actors, artists, writers, musicians and politicians who
frequented Palm are immortalized in caricatures on the walls of
the flagship restaurant on Second Avenue. "We try to capture the
atmosphere of the original Palm in each new restaurant - from
the cartoons on the walls to the size of the steak," says Ray
Jacomo, manager of the Bay Harbor Islands, Florida, location.
Palm runs its own meat wholesale company to ensure the quality
of its steak. All the beef is prime and wet-aged before it is
shipped, except for the steaks served in New York which are
traditionally dry-aged. Palm has a core wine list of about 100
choices at reasonable prices featuring well-known California
labels, as well as wines from Italy, France and South America.
There are still Italian specialties like veal Milanese or
linguine with white clam sauce on the menu, but it's the steak -
caramelized and crusty on the outside and bursting with juice
within - the crisp hash browns, cottage fries, thin, sweet,
fried onion rings (ask for half and half - cottage fries and
onion rings), bubbling-hot creamed spinach and New York
cheesecake that patrons come to eat. With their ample servings
of steak and lobster, the average Palm restaurant generates $4
million in annual revenue.
"There are many great steakhouses in New York, but none can
match Palm for making the customers feel like they are part of
the family," says Christopher Gilman, managing director of both
New York Palms.
The Big Apple has more than its share of steakhouses. Many
believe that the ultimate is Smith & Wollensky. Allen Stillman
of The New York Restaurant Group (a company that owns Cité,
Manhattan Ocean Club, The Post House, Park Avenue Café, Maloney
& Porceli and Smith & Wollensky) opened the restaurant 20 years
ago. He has begun to build on the success of the New York Smith
& Wollensky, two names picked randomly from the New York phone
book, by opening look-alike restaurants in Miami Beach, Chicago,
New Orleans and Las Vegas. "Nothing seems to slow down its
phenomenal success," says Arthur Forgette, manager of the
Florida outpost. "The appeal of steakhouses with their warm,
boisterous, turn-of-the-century ambiance and great beef has
never waned, especially in New York. The rest of the country is
now catching up," Forgette says. The steaks are dry-aged to
delicious perfection on the premises. A blackboard lists the
daily specials, which may include crackling pork shank with
firecracker applesauce, swordfish, London broil or other
selections of fish, seafood, poultry and lamb.
The New York restaurant's extraordinary wine collection - valued
at more than $1 million - includes domestic and imported labels
from a 100,000-bottle cellar specializing in one of the largest
selections of Bordeaux and California Cabernets in the world.
Twice a year (this year April 20-24 and again in September),
Smith & Wollensky offers a wide variety of fine wines as a
complimentary accompaniment during lunch. It costs the company
about $100,000 - but gives customers an opportunity to taste
wines they otherwise may not sample.
At each of its locations, Wollensky's Grill, a side room
adjacent to the main dining room, features signature dishes from
the house menu in slightly smaller portions, and at lower
prices. One may also purchase Smith & Wollensky to go -
everything from aged steaks, to its signature steak sauce and
steak knives.
Chicago's reputation as a great steak town lives on, despite the
fact that its stockyards closed in 1971. The city's best beef
now comes from Midwest packing houses, but the lines are still
long at the door of steakhouses like Morton's of Chicago.
Former Playboy Club executives Arnie Morton and Klaus Fritsch
opened the first Morton's on North State Street in 1978. Since
then, it has become a chain with 38 U.S. locations. The
restaurants all share the same menu and masculine, clubby
atmosphere, exhibition kitchen, LeRoy Neiman serigraphs and
Frank Sinatra soundtracks. A bit of theater is thrown in as
young, enthusiastic servers bring a display of raw steak, veal,
lobster, jumbo asparagus and gargantuan Idaho potatoes tableside
to showcase the day's selection.
To ensure uniformity and quality, prime beef is butchered,
wet-aged for two to three weeks and shipped from Chicago to each
Morton's location. The smoked salmon is sourced from Seattle,
the lobster from Boston and the cheesecake from New York City.
A typical Morton's customer might begin with lump crabmeat with
mustard sauce, or broiled sea scallops wrapped in bacon, and
then step up to beef with Lyonnaise potatoes, sautéed spinach
and mushrooms. Wood paneling, brass fixtures and VIP private
wine lockers with engraved name plaques are all part of the
show. Morton's wine list offers more than 200 choices, including
mature Bordeaux and stylish California reds.
"Our customer probably doesn't eat much red meat at home,"
explains Vice President Klaus Fritsch, a European-trained chef.
"But when he wants a steak, he comes to us."
Morton's caters to business customers who appreciate attentive
service, plain, high-quality food and a quiet setting in which
to close a deal. "Most people can't agree on what to eat -
sushi, Mexican, Asian - but they will usually all agree on a
steakhouse," Tammy Firestone says. "You're not taking chances at
a steakhouse. It's the place to take visiting clients for a
power lunch or dinner."
With gross sales for 1997 estimated at $134 million, Morton's is
the fastest-growing fine-dining restaurant operation in the
United States.
At the entrance of The Capital Grille, a high-end steakhouse
chain best known for its Washington, D.C., location (a few
blocks from the White House), patrons are greeted by slabs of
beef, moldy with age, hung in glass-enclosed meat lockers. Here,
beef and wine are king. Brass-plated lockers hold the wine
collections of regular patrons who lease the lockers annually.
The opulent interiors of each of the seven Capital Grilles
feature high ceilings, custom-made fixtures, hardwood paneling,
and gleaming brass and glass. Hunters' trophies and oil
paintings hang on the walls. Newspapers line the bar, and
televisions tuned to C-SPAN and CNN hover above an electronic
scroll reporting the latest stock market action. Private rooms
and corner booths provide privacy for business dealing. The
steak of choice for U.S. House Speaker Newt Gingrich - a regular
at the Washington, D.C., restaurant - is the 24-ounce, dry-aged
porterhouse.
The enthusiastic and knowledgeable service staff, who rarely
miss a beat, sustain the air of luxury. But the accouterments
are what keep patrons coming back: huge martinis, salmon and
caviar, oysters on the half shell, crab and lobster cakes,
Caesar salads, sinfully thick steaks, four-pound lobsters,
double-cut lamb chops and grilled swordfish.
As always, spuds are a staple. Capital offers Sam's mashed
potatoes, cottage fries and onion strings, Lyonnaise potatoes
and one-pound baked potatoes. Wine is taken seriously here, too.
The impressive list carries more than 400 international
selections.
When Edward P. "Ned" Grace III opened the first upscale Capital
Grille in a rundown section of Providence in 1989, just as the
country was moving toward a recession, his friends thought he
was mad. Nine years later, the first Capital Grille sits on
prime real estate in a renovated railroad station and takes in
more than $4 million in annual sales. Besides the Providence and
Washington, D.C., anchor sites, the Capital Grille has locations
in Boston and Chestnut Hill, Massachusetts; Troy, Michigan;
Chicago and Miami, with plans for sites in Houston and San
Francisco.
Grace put his faith in the stability of steak, and it has paid
off. "Steak is not a trendy food. It's like a Brooks Brothers
suit," says John Martin, the managing partner of the Washington,
D.C., restaurant. "It has always been in style. People want
simple, high-quality food and a comfortable atmosphere. That is
what we sell."
Don Shula, former head coach of the Miami Dolphins, opened
Shula's Steak House in Miami Lakes in 1989. It immediately
became a hub for visiting teams, sports celebrities and power
brokers.
Shula was still coaching when he went into the restaurant
business with David and Sandy Younts of the Graham Cos., the
owners of the Graham Angus Farm, a top Angus beef ranch in
Florida. It took some persuasion to convince Shula to become a
restaurateur. "Coaching consumed all my time. I just wasn't
think-ing long-range," recalls Shula, the NFL's winningest
coach. "But it has turned out to be a great success."
Shula's Steak House has ventured beyond its home turf with
locations in Tampa, Florida, and Troy, Michigan; a Baltimore
location is in the offing, while another Shula's just opened in
Miami Beach in The Alexander Hotel. Shula plans to open between
four and eight new restaurants within a year. His son, David,
will oversee the expansion. "Obviously, NFL cities are a
natural," David said.
It might as well be 1972 at Shula's Steak House. All the glory
and grandeur that was the Miami Dolphins' 1972 Perfect Season is
on display here, along with all the trappings that make for a
great steakhouse: mammoth martinis, colossal shrimp,
well-dressed Caesars, heavenly hash browns, creamy spinach,
four-pound lobsters and obscenely thick steaks.
The football theme pervades each restaurant. Managers are called
coaches, servers are called players and customers are referred
to as fans. The entrée menu is printed on an NFL football signed
by Shula; the wine list is bound in a pigskin-pebbled cover.
Dark wood, brass fixtures, gilt-framed football photos, large
tables, hefty glassware and sturdy steak knives set a decidedly
masculine tone.
Shula's philosophy is to serve the biggest and the best -
cholesterol be damned. The steaks are wet-aged, certified Angus
beef. One of the featured menu items is a 48-ounce porterhouse
fit for Larry Csonka, which, if eaten by a person at one
seating, earns that voracious diner membership in the 48-ounce
Club and a plaque at the front of the dining room. To date,
there are more than 5,000 members.
Although their dining menus are nearly identical, surprisingly,
each of the steakhouses visited here retains its own unique
personality. Their owners have discovered a successful strategy
in offering customers exactly what they want: quality and
consistency - a reassuring reflection of a bygone era.
Tenderloin of Beef au
Poivre
4 beef tenderloin steaks (filet mignon) each 1" thick (about 4
ounces each)
2 teaspoons cracked black peppercorns
1/2 teaspoon salt
1/3 cup Cognac
1 tablespoon grainy Dijon mustard
Pat steaks dry with paper towels. Sprinkle salt over steaks.
Press cracked pepper into both sides of steaks. Heat nonstick
12" skillet over medium-high heat until hot. Add steaks and cook
8 to 10 minutes, turning once for medium-rare or until desired
doneness. Remove steaks to plate; tent with foil. Add Cognac and
mustard to skillet and heat to boiling, stirring frequently;
boil 30 seconds. Add any juices exuded by meat. Taste for
seasonings. Pour sauce onto 4 plates. Cut each filet into 1/4"
slices and fan out on plate. Serves 4.
Macho Steak
This recipe is adapted from Mmmiami - Tempting Tropical Tastes
for Home Cooks Everywhere to be published by Henry Holt, Fall
1998.
2 jalapeño peppers, seeded and minced
3 garlic cloves, peeled and minced
1 1/2 teaspoons ground cumin
1/2 cup dry white or red wine
1/2 cup beef broth
1 tomato, peeled, seeded and chopped
2 tablespoons butter, cut into 4 pieces
2 tablespoons vegetable oil
4 8-ounce, 1"-thick New York strip steaks
1 tablespoon chopped cilantro
Salt and freshly ground pepper
Stir the jalapeños, garlic and cumin together in a small bowl
and set aside. Set the wine, broth, tomato and a large platter
nearby, too; leave the cut butter in the refrigerator to keep it
cold.
Heat the oil in a large, heavy skillet over medium-high heat.
Pat the steaks dry with paper towels to ensure even browning;
season with salt and pepper.
Put 2 steaks in the skillet and cook to the desired doneness,
about 4 minutes per side for medium-rare. Transfer the steaks to
a platter and cover loosely with foil to keep them warm. Cook
the remaining steaks in the same way.
Pour off all but 1 tablespoon of drippings and reduce heat to
low. Add the jalapeños, garlic and cumin; cook, stirring, for 30
seconds. Increase heat to high, stir in the wine and bring to a
boil, scraping up browned bits with a wooden spoon. Boil,
stirring constantly, until liquid is reduced to 2 tablespoons.
Add the broth, return it to a boil and cook until reduced to 1/4
cup, about 2 minutes. Reduce heat to low, stir in tomato and
simmer 1 minute. Pour in any juices that have accumulated around
the steaks and simmer 1 minute more. Add the butter, 2 pieces at
a time, swirling the pan until it melts.
Remove pan from heat. Stir in the cilantro, and add salt and
pepper to taste. Transfer the steaks to dinner plates and spoon
on the sauce. Serves 4.
Hash Brown Potatoes
2 pounds potatoes
4 tablespoons canola oil
2 tablespoons finely chopped onions
Salt and freshly ground black pepper
Boil potatoes in skins until just barely done through. Cool,
peel and chop coarsely. Heat oil in a large, heavy skillet over
medium-high heat. Add potatoes, sprinkle on onions, press down
with spatula and fry over medium heat. Salt and pepper
liberally.
Reduce heat to medium and cook slowly, pressing down several
more times, until browned on the bottom, about 15 minutes. As
the potatoes cook, shake the pan to make sure they are not
sticking. Cut the potato cake down the middle and turn each side
over. Cook the second side until golden brown and crusty. Serve
at once. Serves 4.
Crispy Jerk-Fried Onion Rings
This recipe is adapted from Mmmiami - Tempting Tropical Tastes
for Home Cooks Everywhere to be published by Henry Holt, Fall
1998.
2 medium-large onions, peeled
Milk
1 cup flour
1 tablespoon cornstarch
3 tablespoons jerk seasoning blend
Vegetable oil
Salt
Slice onions into thin rings. Place the rings in a bowl and add
milk to cover them. Cover the bowl and refrigerate for at least
1 hour. Drain the onions, spread them on a baking sheet and
refrigerate while making the coating mixture.
Stir together the flour, cornstarch and jerk seasoning in a
large bowl.
Heat 2 to 3 inches of oil to 360 degrees in a deep fryer or a
suitable pan.
Line a baking sheet with several layers of paper towels, and set
aside. Heat the oven to 200 degrees. Remove onions from
refrigerator and set them near the stove with the bowl of
coating mix nearby.
Using tongs, scoop up a small handful of onion rings, dip them
in the coating mix, shake off the excess and release them gently
into the hot oil.
Fry the rings, turning once, until golden brown, about 45
seconds. Transfer to the baking sheet to drain. Place in oven to
keep warm. Return the oil to 360 degrees between batches. Serve
warm. Serves 4.
Courtesy of The
Wine News
Food Editor
Carole Kotkin is a Miami-based cooking instructor and consultant who co-authored Mmmmiami
- Tempting Tropical Tastes for Home Cooks Everywhere. It
provides clear, simple directions for 150 dishes, from the simple
(good old Key Lime Pie) to the sublime (Coconut Mahi-Mahi with Passion
Fruit Sauce). The wide array of flavors is especially wonderful
and startling to those used to monocultural cooking; Miami cuisine
is the product of many generations of interbreeding and hybrid vigor.
Click on the link below for more details or to order.
Mmmmiami
: Tempting Tropical Tastes for Cooks Everywhere
|